What term describes the physical or digital medium in which information is delivered (print, video, database, etc.)?

What term describes the physical or digital medium in which information is delivered (print, video, database, etc.)?

• A. Format
• B. Medium
• C. Delivery Method
• D. Content Type

Answer: (A)

The best term is medium. It refers to the physical or digital channel through which information is delivered—print, video, a database, a website, and so on. It’s about the conduit that carries the content, not how the content is formatted or transmitted. Format, in contrast, deals with how content is organized or encoded (for example, PDF versus HTML, or a two-column layout). Delivery method is about how the content is distributed or accessed (online streaming, physical shipment, in-person handoff). Content type describes what the content actually is (an article, a video, a chart).

The best term is medium. It refers to the physical or digital channel through which information is delivered—print, video, a database, a website, and so on. It’s about the conduit that carries the content, not how the content is formatted or transmitted.

Format, in contrast, deals with how content is organized or encoded (for example, PDF versus HTML, or a two-column layout). Delivery method is about how the content is distributed or accessed (online streaming, physical shipment, in-person handoff). Content type describes what the content actually is (an article, a video, a chart).